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A Leader in the Sports Marketing Industry

The universal languages of sport and entertainment provide the ideal platform for brand building and experiential marketing. Primedia Sport is a holding company for five subsidiary brands active in the sports marketing and entertainment arena.

About Us


Primedia (Pty) Ltd majority shareholder | Executive Chairman, founder & shareholder - George Rautenbach

Primedia Sport Board Members : George Rautenbach, Lyndon Barends, Kuben Pillay ,Jabu Mahange, Chris Patricios, Ken Varejes


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